Director of Marketing & Communications - Dallas, Texas (Marketing)

The Marketing Director acts as the marketing lead for each segment of the business and is responsible for developing and executing marketing strategy in partnership with Business Unit Managers. This includes, but not limited to, competitive market analysis, creation and management of marketing content including print and digital advertising, animations, collateral, website content, email campaigns, webinars, case studies, eBooks, and eNewsletter content. This position will also lead the Company's overall branding and lead generation/lead management process.

This position will be located at our Dallas, Texas location.

Fulfills supervisory responsibilities in accordance with Neenah Foundry policies, values, and strategies. Ensures that everyone is treated with dignity and respect providing an environment for success. Clearly communicates expectations and accountabilities for performance helping employees see the link between individual performance and department/company achievement of its strategic plan. Recognizes and rewards good performance and gives regular feedback throughout the business.

Essential Functions

 Job duties may change over time and additional job functions may become essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and execute strategic marketing plans in partnership with business unit senior and product management.
• Develop marketing content including print and digital advertising, animations, collateral, website content, social media content and calendars, email campaigns, webinars, case studies, eBooks, and eNewsletters to attract, acquire and engage the target audience.
• Direct the Company's lead generation and lead management strategies, including lead scoring, lead nurturing, marketing automation and CRM integration.
• Direct the strategy and execution of the Company's website and manage digital marketing campaigns for advertisement and recruitment purposes.
• Direct the strategy and execution of the Company's national trade show and customer education program.
• Manage Company's use of online opportunity identification services (Dodge/ConstructConnect) driving robust adoption and quality usage.
• Develop and manage company branding standards; assist with Company Store apparel and Company giveaways/swag.
• Develop and report metrics to justify marketing spend.
• Manage the Company's presence on social media sites. Nurture, engage, respond, and monitor social media sites.
• Manage marketing expenses within the assigned budget.
• From partnerships with the student chapters of AFS; FEF; non-profits; and community to promote the
• Manage external vendors as appropriate.
• Other duties as assigned.

Expected Areas of Competence (KSAs)

• Excellent writing skills. Demonstrated ability to conceptualize, organize and bring to life Marketing and branding concepts communicating a product's value proposition. Samples of work required.
• Experience working with customer/prospect databases, marketing automation software and campaign execution and CRM (Salesforce) systems preferred.
• Experience working with Google Analytics and Google AdWords preferred.
• Proven ability to work across department and functional lines in a teaming environment.
• Very proficient in Microsoft Office including Word, Excel, and PowerPoint
• Self-motivated with exceptional follow-through

This position description is intended to cover the most significant, ongoing job functions and competency areas. Successful performance in the role will require performing satisfactorily other duties as assigned.

Education and Experience Requirements

• BA/BS in Business, Marketing, or related field; MBA preferred.
• At least five to eight years of experience in a marketing management role (including managing direct reports) in a B2B company with responsibility for marketing communications and lead generation activities as well as support for product launches. Total minimum marketing experience of 8-10 years desired.
• Proven history of developing and executing marketing strategies that drive revenue growth and enhance brand equity.

Physical Requirements

Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

Travel Requirements

• Ability to travel 10 – 20% of the time.

Base salary range: $150,000 - $185,000. Final compensation may be above this range based on experience and qualifications.

Candidates for positions with Neenah Foundry Company and its subsidiaries must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. All offers of employment will be conditioned upon successful completion of a post-offer, pre-hire background check and drug screen. Visa sponsorship is not available for this position.

Neenah Foundry Company and its subsidiaries is an equal opportunity employer, and applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, disability status or national origin.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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