Prudential: 2025 U.S. Businesses, Brand Internship Program (Marketing)

Job Classification:

Marketing & Communications - Marketing

Prudential: 2025 U.S. Businesses, Brand Internship Program

Location(s): 

Newark, NJ (Hybrid)

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.5 trillion in assets under management as of March 31, 2024, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for nearly 150 years. For more information, please visit news.prudential.com. 

The U.S. Businesses include Individual Life Insurance, Group Insurance, Retirement Strategies, and Retail Advice & Solutions, and Marketing. These businesses provide a range of income, protection, and advice offerings. They are supported by the USB Center organization delivering an end-to-end customer experience that's simple, proactive, and data-driven to fuel financial wellness solutions for our customers. 

As a storyteller, Prudential's brand team is at the heart of business strategy, campaign development, and customer obsession. Balancing creativity with customer insights, our brand professionals stay focused on connecting customers with the financial wellness and investment solutions needed to plan for long-term in an ever-changing world. Our dynamic, collaborative teams help Prudential engage with our ecosystem of stakeholders, curate our experiences, and advocate for the issues that matter to our customers, clients, advisors, and businesses.

Timeline:

The internship program will run from Monday, June 2nd, 2025, to Friday, August 8th, 2025.

We review applications on a rolling basis, and we encourage you to apply as soon as you are ready. All spring applications will close on or by Friday, March 14th, 2025, at midnight ET. We reserve the right to close applications early due to volume or role(s) being filled.

Your Day to Day:  

You will be empowered to contribute in a meaningful way, add new value to organization initiatives working in a multidisciplinary team, alongside researchers, designers, writers, marketers, and developers, to deliver word-class, human-centered solutions. Your placement within the Brand Internship Program will be in one of the following areas:

Video:

The video team uses videos to promote and market our various products and services to increase engagement on digital and social channels. This team offers a way to educate our customers through motion.

• Your day-to-day may include:
  • Research and Licensing: Help in researching and gathering stock footage and music and obtain necessary licenses and purchases.
  • Production Logistics: Support the producer with pre-production, production, and post-production logistics to ensure smooth project flow.
  • Closed Captioning: Manage all closed captioning files and transcripts, traffic them to the appropriate staff, and coordinate final proofing.
  • Final Deliverables: Assist the producer with the preparation of final deliverables, including ADA compliance, final invoicing, and wrap documents.
  • Legacy Project Management: Handle any changes to legacy projects, such as updating control numbers.
  • Task Management: Help the producer in updating Workfront tasks for each project to keep track of progress and deadlines.

• The team uses tools such as: Figma, Miro, and Adobes Creative Suite
• Canva is not utilized in this position

Sponsorships & Social:

The sponsorship and social team is responsible for developing unique Prudential brand experiences, such as sponsorship events and sweepstakes opportunities that drive the right prospective clients to support business goals. The team also utilizes social media to track real time experiences and overall engagement, while increasing brand awareness.

• Your day-to-day may include:
  • Content Creation & Management:
    • Assist in the creation and implementation of social media content calendars across platforms
    • Assist in creating, schedule, and publish engaging content (text, images, videos, etc.) that aligns with our brand voice and marketing goals.
  • Analytics & Reporting:
    • Monitor and analyze social media metrics to gauge the success of campaigns and strategies.
  • Research & Strategy:
    • Conduct market research to identify trends and insights that can inform our social media strategy.
  • Collaboration:
    • Collaborate with the design team to create visually appealing graphics and multimedia content.
    • Assist in organizing and executing social media campaigns and contests.
    • Support the marketing team with other tasks as needed.
• The team uses tools such as: Facebook, LinkedIn, Instagram, YouTube

Required Qualifications:

• Candidates must be enrolled in an accredited bachelor's program graduating between December 2025 and May 2027
• Required majors include Marketing, Communications, Public Relations, UX Design, Product Development, Audiovisual Communication Technologies, and/or related fields of study
• A short, 2-3 example portfolio is required prior to interview
• Prudential does not provide visa sponsorship for this position. Successful candidates must possess the requisite US employment authorization to be eligible for consideration

Preferred Qualifications:

• Previous experience with Microsoft Office applications, Creative Cloud and/or Figma, SmartSheets, Miro, UserZoom, Medallia is a plus (if you have sample work, be prepared to share)
• Excellent communication (oral and written) and interpersonal skills with the ability to work effectively with team members
• Excellent storytelling and presentation skills

Our Application Process:

1.Submit your application.

2. If eligible, receive an invitation(s) for a video interview; this includes answering interview questions with a generative AI platform, with the business(es) that advance your application(s). A Notice Regarding Automated Employment Decision Tools was previously posted and can be accessed again through the following link. https://jobs.prudential.com/us-en/early-talent/programs/internships

3. If advanced, receive an invitation(s) for final round interview(s); you will have the opportunity to meet with us in person or virtually to learn more about our business and culture.

For 2025 early talent roles, our process is designed to help you learn more about Prudential/PGIM and share your story with us. Video interviewing allows greater flexibility, enables a quicker interview process, allows us to meet more candidates and share your story with more members of the team.

Note: The salary range for this role is $32.00 to $34.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.

​Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.