Communications Specialist (Creative Design)

As a key member of our Marketing & Communications team, youll help amplify our mission through dynamic storytelling, social media, email campaigns, and more. Your creativity and strategic skills will strengthen our brand, engage our community, and drive impact across all channels. If youre a collaborative, tech-savvy communicator passionate about youth development, healthy living, and social responsibility, wed love to hear from you! Bring your expertise in digital content, SEO, and analytics to help us inspire positive change.
Thinks, communicates and behaves as a cause-driven leader and role model for other staff and members when it comes to desired staff behaviors; promotes youth development, healthy living, and social responsibility in all job-related functions.Strong interpersonal communication skills that allow for smooth collaboration with the advancement team and others in developing YMCA marketing strategies and communication to support the Associations mission.Develop and implement communication strategies to enhance brand awareness and consistency across all social media channels.Draft, edit, and coordinate internal and external communications, including company announcements, informational articles, impact newsletters, press materials, etc that are consistent with the YMCAs brand voice, style and tone.Collaborate with cross-functional teams to execute email marketing campaigns that drive engagement and revenue for membership, programs and donations.Maintain company documentation, reports, and presentations to ensure accuracy and professionalism.Maintains best practices across all current social and Google platforms, including but not limited to, Meta, TikTok, Google Business Pages, blogs and YouTube accounts and the reporting of analytics and insights associated with each platform.Assists with the execution of search engine optimization (SEO) strategies, metrics and analytics in collaboration with other individuals on the marketing team.Develop and implement a content and editorial calendar.Develop and implement messaging for internal communications and updates of staff intranet.Assist with the coordination of special promotions, community events, health fairs, donor events and other YMCA special events which may be scheduled outside of the work day and/or on a weekend. Attend/participate as required, including but not limited to: theme, set-up, tear-down, public relations, as YMCA representative.Ensures that all Marketing and Communications requests are effectively managed through assigned software and updates resources / training, as assigned.